Saturday 29 April 2017

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Expert interview with florists Saltbox & Co

Creative Gloucestershire floristry business Saltbox & Co discusses its bespoke services with SoGlosWeddings, from DIY flowers to seasonal British blooms.

Working closely with brides and grooms-to-be, Saltbox & Co creates personalised flower arrangements, using blooms cultivated and grown on its freehold in Slad Valley.

In this expert interview with SoGlosWeddings, we chat to Imogen Reeve, one half of Saltbox & Co, who reveals what the business can offer couples, from designing bespoke button holes to creating totally unique bouquets for weddings across Gloucestershire.


Can you tell us a little bit about your family business?

We started Saltbox & Co three years ago when my mother, Annette, and I decided to turn our mutual love of gardening and growing plants and flowers into a business.

An art school graduate and cabinetmaker, I switched the lathe for the trowel in 2010 to focus on being a professional gardener. We rented an acre of untamed land from a neighbouring farmer, rolled up our sleeves, and set to work stone picking and digging.

What inspired you to get involved in the wedding industry?

As soon as we started growing flowers, we realised that there was a gap in the market for something a little more offbeat but still with a naturalistic feel – an aesthetic I found tricky to find for my own wedding!

When you've made the bouquet you get a real feeling of joy knowing that it's unique to that bride.

How are the flowers cultivated and grown by yourselves?

We spend a lot of time researching the right flowers to grow. We look for exciting colours and shapes, particularly anything offbeat and unusual, that fuels our creative spirit and makes fantastic bouquets.

What services can you offer brides-to-be?

We cater for everything, from simple centrepieces to bouquets, wreaths, and button holes.

Can you tell us about your DIY flower service?

For brides (and grooms!) that like to be more hands-on, we offer a service where we supply the bouquets or button holes, and you can come and choose your own flowers that you arrange yourself.

Can you talk us through the process of ordering wedding flowers with you?

Simply head to our website and drop us a line by email, or alternatively phone me for a chat. You can then arrange to come and see us for a look at the flowers we have and decide what you might like on your big day. We love getting to know our brides and getting an idea of what makes them tick.

As your flowers are seasonal, how much variety can couples expect throughout the year?

We grow a variety of perennials, annuals, and shrubs so there is always lots of colour and texture throughout the main wedding season. Although there isn’t the same diversity of flowers available in winter, it’s amazing what’s out there once you start looking.

Do your services cater to varying budgets?

We aim to offer something to suit every budget. It’s simply a case of deciding how much you can afford and then we see what we can do for you. This is also where our DIY service comes in.

Do you have a favourite wedding theme to work with?

None of our ideas are set in stone. People who have come to us usually want something a little different. British blooms are what we’re all about – wild, romantic and individual.

British blooms are what we’re all about – wild, romantic and individual.

How much input does a bride have, when working with Saltbox & Co?

When it’s your big day you want everything to be right. By talking to the bride we aim to find out what they do and don’t like, and help them explore their options with regards to colours and arrangements.

Do you have a most popular bloom?

It seems to change every month depending on what’s in season, but right now I’m planting anemones which I know come springtime will look incredible, so roll on the spring!

Are there any common floristry questions that brides have?

Brides that come to us tend to be quite open-minded about what they want, so it’s as much us asking questions as them!

What is your favourite thing about creating wedding arrangements?

Going round the field and picking each bloom for the bride’s bouquet is incredibly rewarding. When you’ve made the bouquet you get a real feeling of joy knowing that it’s unique to that bride, and it makes all the hard work throughout the year worthwhile.


For more information see Saltbox & Co, call 07866 615588, or visit saltboxandco.co.uk directly.

© SoGlosWeddings
Wednesday 28 September 2016

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